Dress Like a Local Korean fashion (K-Style) is taking the world by storm. Here is where to find the trendiest local brands in Seoul. __heading__Musinsa Standard (Hongdae & Gangnam) The 'Uniqlo of Korea' but trendier. It offers high-quality basics with a K-fashion fit at very affordable prices. Their fitting rooms are high-tech and perfect for a mini-photoshoot.

Ader Error Flagship Stores More than a clothing store, **Ader Error** flagships (especially in Seongsu and Hannam) are immersive art galleries. Even if you don't buy anything, exploring the futuristic rooms and installations is an experience in itself.

Gentle Monster (Haus Dosan) The world-famous eyewear brand. Their flagship 'Haus Dosan' in Apgujeong is a must-visit for its bizarre kinetic art installations and the 'Nudake' dessert cafe in the basement.